Category Manager

Ref: AS5004043

Port Talbot, Wales

£40,000

• Permanent
• FMCG Specialist
• Category Sales Growth
• Market Analysis Expert

About the candidate

The candidate is a seasoned Category Manager with over five years of experience working primarily in the FMCG sector. They bring a wealth of knowledge and expertise in collaborating with major UK grocery retailers, optimising product assortments, and driving significant sales growth. With a strong background in analysing market trends and consumer behaviour, this candidate excels in turning complex data into strategic action plans, ensuring brand performance is continuously optimised. Their proactive approach to communication makes them an invaluable player in cross-functional teams, thriving in dynamic, fast-paced environments that challenge their skills and allow them to deliver outstanding results.

What makes them great?

• Market Share Growth: Successfully increased the market share by 15% for a leading FMCG brand in the tissue paper category, by devising and implementing effective category strategies.
• Revenue Increase: Spearheaded the launch of new product lines for a regional grocery supplier, resulting in a 20% boost in category revenue.
• Insight Implementation: Provided comprehensive market analysis and insights that directly translated into improved product assortments and promotional activities for a multinational consumer goods company.

Areas of expertise

• Category Management: Strong track record in developing and executing category strategies that result in market share growth and quantifiable sales boosts within the FMCG sector.
• Data Analysis and Market Insights: Expert skill set in analysing complex market data to derive actionable insights, crafting strategies that align with evolving market dynamics and consumer preferences.
• Cross-Functional Team Collaboration: Proven ability to collaborate effectively with multi-disciplinary teams, enhancing team synergy and driving successful project outcomes.