Category Manager

Ref: AS1367595

Uxbridge, UK

£55,000

• Permanent
• Category Growth Specialist
• FMCG Industry Expert
• Insight-Driven Strategist

About the candidate

The candidate is a seasoned Category Manager with a robust background spanning over three years in FMCG and category management sectors. Their career is distinguished by roles in national FMCG brands, regional grocery chains, and mid-size consumer goods companies, demonstrating a versatile and adaptable approach to category growth and market penetration. Gifted in harnessing analytical insights and a keen understanding of market territories, this candidate brings a unique blend of technical prowess and strategic acumen to the table.

With a proven track record of enhancing category performance by up to 20% and sales growth by 15%, they leverage their excellent relationship-building skills and deep market insights to craft compelling category strategies. Whether in creating robust promotional plans or steering market research initiatives, their approach is always data-driven and customer-centred, ensuring all strategies are aligned with consumer needs and commercial goals.

What makes them great?

• Proven Impact: Demonstrated ability to increase category sales by up to 15% and improve overall category performance by 20% through effective promotional strategies and market positioning.
• Data Mastery: Expert in the use of analytics tools to glean insights that inform strategic decision-making, optimise product assortments, and enhance retail partner collaborations.
• Consumer-Focused: Dedication to understanding and applying consumer insights to develop tactics that align closely with market demands and opportunities.

Areas of expertise

• Market Analysis: Proficient in conducting thorough market studies and translating complex data into actionable insights to drive product category growth.
• Strategy Development: Skilled in crafting and implementing category strategies based on detailed analysis of consumer behaviour and market trends.
• Stakeholder Engagement: Exceptional communicator with a proven ability to build and maintain strong relationships with both internal teams and external retail partners.