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Category Manager

Ref: AS8076235

Oxford, United Kingdom

£50,000

  • Permanent
  • Strategic Category Management
  • Market Analysis Expert
  • Cross-functional Leadership

About the candidate

The candidate is an experienced Category Manager with a robust background in the premium consumer goods sector, particularly in consumer electronics. Holding a degree in Business Administration, this individual has demonstrated a strong capability in leading strategic planning and marketing initiatives across multiple product lines. Their approach combines exceptional analytical skills with a focus on translating market insights into actionable strategies, which significantly enhance brand performance. They are particularly adept at fostering cross-functional collaboration and excel in environments that require proactive problem-solving and continuous improvement.

In previous roles as a Category Manager and Marketing Analyst at mid-size, market-leading companies, they have directly contributed to significant market share increases and uplifts in sales and brand awareness through skilful category strategy execution and insightful market research.

What makes them great?

  • Boosted Market Share: Successfully increased the market share for a premium appliance line through strategic initiatives, driving a 20% uplift in annual sales.
  • Enhanced Brand Awareness: Contributed to a 15% increase in brand awareness by aligning market research findings with targeted marketing and product development strategies.
  • Effective Cross-functional Leadership: Demonstrated ability to lead and motivate teams across commercial, marketing, and digital disciplines, enhancing overall business performance.

Areas of expertise

  • Strategic Category Management: Proficient in developing and executing category strategies that align with company objectives and market demands.
  • Market Analysis & Insights: Skilled in gathering and interpreting market data to identify consumer trends and opportunities for brand growth.
  • Cross-functional Team Collaboration: Proven track record of effective collaboration with marketing, sales, and digital teams to drive product success and marketing efficacy.