Category Manager
Ref: AS8632564
Manchester, UK
£60,000
- Permanent
- Strategic Category Management
- Consumer Insight Translation
- Stakeholder Collaboration
About the candidate
The candidate is a Category Manager well-versed in the intricacies of category management and consumer analytics, with a robust background that spans both the food and beverage sectors. They excel in utilising their sharp analytical skills to translate complex consumer insights into actionable business strategies, fostering product growth and enhancing visibility in competitive markets.
With a track record of success in stakeholder engagement and cross-functional collaboration, they bring expertise from positions at a mid-size FMCG company, a national retail chain, and a regional food distributor. This unique blend of experiences enables them to skilfully manage product categories, develop strong business relationships, and drive measurable performance improvements.
What makes them great?
- Results-Oriented: Demonstrated ability to deliver impressive results such as a 20% increase in product visibility, a 15% rise in category sales, and a 10% growth in market share.
- Effective Communicator: Excellent communication skills facilitate effective coordination with marketing and sales teams to align on category strategies and optimise product performance.
- Insight-Driven Strategy: Leveraging detailed consumer behaviour analysis and market trends to inform strategic decisions and improve product offerings.
Areas of expertise
- Consumer Analytics: Keen ability to dissect market and consumer data to extract actionable insights that have historically increased product placement and visibility by 20%.
- Stakeholder Engagement: Skilled in building and maintaining relationships with peers, leadership, and external partners to foster collaboration and drive strategic initiatives.
- Category Performance Management: Proven track record in overseeing product categories leading to significant sales increases and market growth.