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Category Manager

Ref: AS8725578

Manchester, UK

£50,000

  • Permanent
  • Strategic Category Management
  • Data-Driven Decision Making
  • Product Lifecycle Expertise

About the candidate

The candidate is a Category Manager with a robust background in the fast-moving consumer goods sector, specialising in food and drinks. They exhibit a track record of creating effective category strategies that align with overarching business goals. Demonstrated capabilities in analyzing market trends and managing product development make them skilled at driving business growth and market share improvements. Residing in an environment that values stakeholder relationships and collaborative efforts, the candidate's strategic insights and data-driven approach enable them to significantly influence sales and marketing outcomes.

Additionally, the candidate has a deep understanding of product lifecycle management and category performance enhancement, having previously spearheaded successful projects in regional food manufacturing and national FMCG firms. These roles have honed their ability to deliver compelling business results through analytical expertise and influential stakeholder engagement.

What makes them great?

  • 15% Sales Increase: Achieved a 15% increase in sales within key accounts through strategic category enhancements at a leading national FMCG firm.
  • 20% Revenue Growth: Instrumental in launching new product lines that penetrated the market and increased revenues by 20% at a regional food manufacturer.
  • Efficiency Improvements: Improved data reporting processes, reducing turnaround time by 30% at a mid-size retail chain.

Areas of expertise

  • Category Strategy Development: Proven track record in formulating and executing category strategies that boost business performance.
  • Data Analysis and Insights: Skilled in analyzing sales and market data to generate actionable insights and improve category outcomes.
  • Product Development: Experience in managing product lifecycles, aligning offerings with consumer trends to enhance market presence.