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Category Manager

Ref: AS5810128

Bristol, United Kingdom

£60,000

  • Permanent
  • Strategic Marketing Expert
  • Skilled Category Manager
  • Leadership And Collaboration

About the candidate

The candidate is a seasoned Category Manager with over ten years of experience in marketing within highly regulated sectors such as tobacco and consumer products. Their background includes pivotal roles that emphasise both strategic oversight and hands-on involvement in brand and category enhancement across regional and international levels. This professional demonstrates a keen ability to drive growth and market share, backed by a solid foundation in analytics and commercial strategies.

Exceptionally skilled in team leadership and project management, this candidate thrives in fostering cross-functional collaborations that resonate with strategic business objectives. They have a proven track record of increasing profitability and establishing robust brand positioning through insightful market and consumer trend analysis. Their professional journey reflects a consistent pursuit of excellence in maximising product offerings and extending market reach.

What makes them great?

  • Increased SKU Profitability: Spearheaded initiatives that led to a significant 20% increase in SKU profitability through strategic alignment of marketing and sales objectives.
  • Revenue Growth: Applied expert analysis of market trends which contributed to a 15% revenue increase across key product lines through targeted marketing campaigns.
  • Successful Product Launches: Coordinated with multiple departments to launch new products, surpassing sales targets by 10% due to effective market penetration strategies.

Areas of expertise

  • Category Strategy Development: Proficient in crafting and implementing brand strategies that have significantly enhanced market presence and profitability of product lines.
  • Market Trend Analysis: Adept at conducting deep dives into market dynamics, effectively translating complex data into actionable strategies that boost revenue and align with business goals.
  • Stakeholder Engagement: Strong experience in engaging and influencing cross-functional teams and external partners to achieve marketing excellence and project success.