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Category Manager

York, United Kingdom

£50,000

  • Permanent
  • Category Strategy Expert
  • Customer Engagement Specialist
  • Data-Driven Decision Making

About the candidate

The candidate, a seasoned Category Manager, is well-versed in driving and executing effective category strategies within the FMCG sector. With over five years of hands-on experience, they have demonstrated strong analytical capabilities and a knack for translating complex datasets into impactful commercial insights. Their career spans roles where they've significantly boosted brand visibility, enhanced customer engagements, and collaboratively worked with cross-functional teams to deliver tailored and effective communication strategies.

Immersed in dynamic and fast-paced environments, this professional has consistently exhibited a unique blend of strategic foresight and practical implementation skills. Their ability to lead omni-channel communication plans and their deft engagement with stakeholders underscore their potential to effectively manage and grow product categories while maintaining robust customer relationships.

What makes them great?

  • Revenue Growth: Led omni-channel communication strategies that significantly increased brand visibility and customer engagement for a mid-size food manufacturer.
  • Insight Generation: Utilised advanced analytical tools like Kantar and dunnhumby to derive actionable insights that shaped commercial strategies in the consumer goods sector.
  • Team Collaboration: Successfully coordinated with sales and marketing teams to develop selling tools and presentations improving overall business performance.

Areas of expertise

  • Category Strategy Development: Expert in crafting and executing category-specific strategies that align with broader commercial goals and customer needs.
  • Stakeholder Engagement: Skilled in engaging and collaborating with diverse groups including sales, marketing, and external partners to drive category growth.
  • Data Analysis: Highly capable of analysing and interpreting market and consumer data to inform business decisions and strategies.