Category Manager

WA12, UK

£45,000

• Permanent
• Consumer Insights Expert
• Strategic Decision Maker
• Effective Collaborator

About the candidate

The candidate is a seasoned Category Manager with a robust background in category management within the FMCG sector. They bring a rich blend of commercial acumen and analytical prowess, which they have applied effectively in various roles to drive consumer insights and improve brand performance. Their career is marked by an ability to work collaboratively in fast-paced settings, building strong relationships across functions to achieve business objectives. Their strategic input has been instrumental in identifying growth opportunities and enhancing distribution strategies, making them a valuable asset for roles focused on Category & Insights Management.

What makes them great?

• Achieved a 15% increase in market share by spearheading targeted promotional strategies within the FMCG sector.
• Managed promotional campaigns that resulted in a 20% uplift in sales, demonstrating strong project management and promotional planning abilities.

Areas of expertise

• Consumer Insights Analysis: Proficient in utilising analytical tools to drive insights and inform strategic decisions, proven through past roles that resulted in significant market share and sales increase.
• Strategic Category Management: Experienced in managing and enhancing product assortments based on thorough market trend analysis and customer behaviour insights, leading to successful promotional campaigns and sales uplifts.