Category Manager
Ref: AS3656372
Birmingham, England
£50,000
- Permanent
- FMCG Category Growth
- Shopper Insight Strategy
- Retail Range Reviews
About the candidate
A commercially focused category management professional with over five years’ experience across FMCG, grocery retail and beverage categories. They have a strong track record of using shopper and market insight to shape category plans, build compelling range recommendations and support better decision-making with retail partners.
They are confident working with major grocery accounts, translating IRI and Nielsen data into clear, practical actions. Organised, proactive and comfortable managing multiple priorities, they bring a collaborative style and strong communication skills that help influence stakeholders and build long-term customer relationships.
What makes them great?
- Insight-led approach: Turns complex shopper and market data into clear actions that help retail partners make confident category decisions.
- Proven FMCG experience: Brings over five years’ experience across category management, insight analysis and assistant category roles within grocery and retail environments.
- Strong stakeholder influence: Builds clear presentations and proposals that gain buyer buy-in and support effective in-store execution through cross-functional collaboration.
Areas of expertise
- Category Strategy & Growth: Experienced in developing category plans, range proposals and buyer presentations that support growth across major grocery accounts.
- Shopper & Market Insight: Skilled in using IRI, Nielsen and consumer data to identify trends, opportunities and recommendations within FMCG and beverage categories.
- Range Reviews & Promotional Planning: Confident supporting range review processes, product assortment optimisation and promotional performance analysis.