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Category Planning Manager

Ref: AS8354366

SK9 3RN

£55,000

  • Permanent
  • Strategic Planning Expertise
  • Market Insight Driven
  • Dynamic Environment Thriving

About the candidate

The candidate is a seasoned Category Planning Manager specialising in the FMCG sector, offering a substantial track record in driving strategic initiatives and enhancing market share. With a solid background in leveraging data-driven insights for commercial decisions, they excel in cross-functional collaboration and effective stakeholder management. This Category Planning Manager is known for their methodical work style and a keen eye for detail, transforming complex strategies into actionable marketing and retail activation plans. Thriving in dynamic environments, they are dedicated to delivering measurable results that align with business objectives.

What makes them great?

  • Market Share Growth: Instrumental in achieving a 15% increase in market share through strategic category initiatives at a regional FMCG company.
  • Sales Uplift: Contributed to a 10% sales uplift by supporting range expansion and pricing strategy improvements at a national retail chain.
  • Brand Visibility Enhancement: Enhanced brand visibility and streamlined promotional activities through comprehensive market analysis at a consumer goods firm.

Areas of expertise

  • Strategic Category Management: Proven expertise in developing and implementing category strategies that significantly enhance market share and customer satisfaction.
  • Market Trend Analysis: Skilled in analysing market trends and consumer behaviours to drive informed decision-making and strategic planning.
  • Cross-functional Team Collaboration: Effective in working across departments to ensure cohesive strategy implementation and operational excellence.