Category Strategy Manager

Ref: AS2721313

London, UK

£80,000

• Permanent
• Consumer Healthcare Category Strategy
• Market And Shopper Insight
• VMS Commercial Growth

About the candidate

A commercially minded category strategy professional with strong experience across consumer healthcare, with a particular focus on vitamins, minerals and supplements. They bring a clear mix of category management, shopper insight and market analysis experience, gained across international consumer healthcare, global market research and health foods environments.

They are confident turning data into practical plans, working closely with sales, marketing, retail partners and distributors to shape category strategies that support growth. Available to start in two weeks, they are looking for a permanent opportunity where they can help develop customer-focused category plans in a fast-moving consumer healthcare setting.

What makes them great?

• Proven sales impact: Helped tailor product offerings through insight-led category planning, supporting an approximate 20% sales uplift across targeted product lines.
• Strong analytical approach: Turns complex market data into clear, actionable recommendations that support better product placement, promotional activity and strategic decision-making.
• Broad consumer healthcare knowledge: Brings hands-on experience across VMS, health foods and healthcare research, giving them a well-rounded view of both brand and customer needs.

Areas of expertise

• Category strategy: Experienced in developing and delivering category plans across international consumer healthcare markets.
• Market and shopper insight: Skilled at interpreting market trends, consumer behaviour and shopper data to identify growth opportunities.
• Retail and stakeholder collaboration: Confident working with sales, marketing, retail partners and distributors to align activity and improve commercial outcomes.