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Combustibles Category Manager

Ref: AS5000356

Bristol, UK

£60,000

  • Permanent
  • Brand Strategy Development
  • Portfolio Management
  • Regulatory Compliance

About the candidate

The candidate is a seasoned Brand and Portfolio Manager in the combustibles category with extensive experience across highly regulated industries, including a notable tenure in tobacco. With a solid background in creating impactful, data-driven marketing strategies, they have demonstrated adaptability and strategic thinking in various roles. As a collaborative and transformative leader, they have successfully helmed cross-functional teams, driving commercial performance and significantly improving market share, particularly within global FMCG and regional consumer goods settings.

What makes them great?

  • Commercial Performance: Proven ability to lead strategy for brand and portfolio management, driving a 15% increase in market share over two years at a global FMCG company.
  • Collaborative Leadership: Known for a collaborative leadership style, prioritizing team development and cultivating a high-engagement culture that enhances productivity.
  • Analytical Proficiency: Highly skilled in identifying market opportunities and optimizing strategies, backed by analytical insights into consumer behaviour and market trends.

Areas of expertise

  • Brand Strategy Development: Skilled at forging robust brand strategies that resonate with target markets, achieving a notable 15% increase in market share over a two-year period through innovative product launches.
  • Portfolio Management: Managed a diverse portfolio, optimizing strategies based on thorough market and consumer behaviour analysis, resulting in enhanced SKU profitability by 20%.
  • Compliance and Regulatory Adherence: Ensured all marketing activities and strategies aligned with stringent industry regulations, maintaining operational excellence and compliance.