Commercial Planning Manager

Ref: AS5058386

St. Albans, UK

£60,000

• Permanent
• Strategic Decision Making
• Market Share Growth
• Operational Efficiency

About the candidate

The candidate is a skilled Commercial Planning Manager with a proven track record spanning over four years, especially within the consumer goods sector. They bring a robust understanding of pricing strategies and promotional analytics, paired with a flair for presenting complex financial information in an easily digestible manner. This combination of skills not only supports strategic decision-making but also fosters impressive collaboration across different functions of a business.

Adept at driving growth by implementing effective commercial plans, the candidate has shown considerable success in improving market share and sales performance through informed and strategic initiatives. Their analytical prowess allows them to enhance operational efficiencies and forecast accuracy, contributing to sustained business growth.

What makes them great?

• Market Share Growth: Spearheaded an 18-month commercial plan that led to a 15% increase in market share in a highly competitive segment.
• Sales Performance Improvement: Key role in a strategy that enhanced annual sales by 30% through effective promotional campaigns.
• Operational Efficiency: Improved forecast accuracy by 20%, thereby optimising trade spend efficiency.

Areas of expertise

• Pricing Strategy Development: Mastery in crafting and adjusting pricing models to meet market needs and enhance profitability.
• Forecasting and Financial Analysis: Skilled in analysing trade efficiencies and forecasting sales to steer business strategies.
• Cross-functional Team Collaboration: Proven ability to work and communicate effectively across various teams to achieve business objectives.