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Commerical Director

Ref: 609563

Northamptonshire, UK

£95,000

  • Permanent
  • Strategic Sales Leadership
  • Budget And Financial Management
  • Team Training And Development

About the candidate

The candidate has accumulated over two decades of experience in sectors such as FMCG, Food & Waters Testing, Foodservice and Catering Equipment sectors, focusing on business development, strategy management, and leadership. With a track record of enhancing sales performance and team efficiency in various high-stakes environments, this individual stands out for their ability to strategise and execute plans that lead to tangible results. Managing roles in several prominent businesses, they have demonstrated exceptional skill in developing focused sales teams, optimising budget processes, and piloting complex organisational structures towards growth and productivity.

Their professional journey illustrates a capability in transforming sales environments through strategic planning and implementation of modern technology that drive substantial business outcomes. Furthermore, their comprehensive understanding of the market dynamics within the FMCG and hospitality sectors equips them with the unique insights necessary for upliftment and sustained profit trajectories.

What makes them great?

  • Revenue Growth: Spearheaded initiatives that led to a YOY growth of 12%, and implemented a new group account that generated increases of £1.5 million in revenue.
  • Innovative Programme Implementation: Introduced a new CRM and KPI process that significantly enhanced operational efficiency and staff performance management.
  • Market Expansion: Developed a robust marketing plan that contributed to £200k in additional revenue over four months, demonstrating strong acumen in multifaceted market penetration strategies.

Areas of expertise

  • Strategic Sales Leadership: Expanded sales pipeline from £2.7m to £6.8m through proactive business development processes.
  • Achieved 3% margin improvement in six months through enhanced pricing structures, rebate optimisation, and stronger supplier negotiations.
  • Held full ownership of sales across three depots managing a £55m portfolio whilst overseeing sales team of 3 RSMs, 8 BDMs & 3 KAMs.