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Customer Category Manager

Ref: AS8092974

UB5 5LQ, UK

£55,000

  • Permanent
  • Strategic Category Management
  • Impactful Data Analysis
  • Expert Stakeholder Engagement

About the candidate

The candidate is a well-rounded professional specializing in category management within the FMCG sector. Their extensive experience spans working with both national entities and regional brands, facilitating substantial growth and market penetration. With a comprehensive understanding of market dynamics and consumer behaviour, this candidate seamlessly integrates analytical rigour with strategic thinking to enhance business outcomes. Their proactive engagement in collaborative settings and adeptness in managing multiple priorities in fast-paced environments underscore their capability to thrive in diverse and challenging roles.

As a proven leader in driving category growth, they have worked closely with cross-functional teams, using data-driven insights from leading market research firms to identify and capitalise on growth opportunities. This approach has been instrumental in achieving significant increases in sales metrics and enhancing product placements and promotional strategies.

What makes them great?

  • Results-oriented: Demonstrated impact with a 20% sales increase in new product lines through strategic range reviews and merchandising.
  • Data Analysis: Expertise in translating complex data into actionable insights that contribute to improved decision-making and market performance.
  • Innovation Leadership: Led cross-functional teams to implement innovative product placements and promotions that align with market demands and consumer preferences.

Areas of expertise

  • Category Growth Strategy: Developed and executed category strategy, leading to a 15% sales increase by leveraging insights from market research.
  • Shopper Behaviour Analysis: Experience in analysing customer and market trends to drive decisions in product range and placement.
  • Collaboration and Stakeholder Management: Built strong relationships with internal teams and external partners, greatly aligning strategies and goals across functions.