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Global Category Manager

Ref: AS2714087

Uxbridge, UK

£80,000

  • Permanent
  • Strategic Category Management
  • Market Share Growth
  • Consumer Insight Analysis

About the candidate

The candidate currently holds a role as Global Category Manager and exhibits a strong background in category management within the FMCG sector. This candidate brings more than five years of substantial experience, particularly in developing and executing category strategies that significantly boost market share and consumer engagement. With a proven track record in leveraging consumer insights and cross-functional collaboration, they have effectively driven growth and innovation across various product categories. Skilful in translating complex market data into strategic actionable plans, the candidate is recognised for their adaptability and a keen ability to thrive in dynamic environments.

Having been part of both national retail chains and global FMCG brands, they have honed their expertise in managing extensive product lines and enhancing customer experiences through strategic marketing collaborations. This candidate is eager to apply their in-depth knowledge and forward-thinking approaches to lead and innovate in global category strategies.

What makes them great?

  • Market Growth: Demonstrated capability in driving a 15% increase in market share through strategic promotions and data-driven decision making.
  • Enhanced Customer Footfall: Achieved a 20% increase in foot traffic via targeted analysis and optimization of shopper engagement strategies.
  • Innovative Marketing Strategies: Effective in coordinating and enhancing marketing initiatives for new product launches, resulting in successful market entries.

Areas of expertise

  • Strategic Category Management: Proven ability in crafting and leading category strategies that maximise market share and consumer satisfaction.
  • Consumer Insight Analysis: Skilled in the analytical interpretation of market and consumer data to improve product positioning and sales performance.
  • Cross-functional Team Collaboration: Experienced in working seamlessly with marketing, sales, and other teams to ensure cohesive strategy implementations.