We're aware of a global phishing scam impersonating employees via email, WhatsApp and Telegram, but no Cast UK systems have been breached.
Find out how to protect yourself here.
View all candidates

Head of B2B Sales

Ref: 616282

WA16

£75,000

  • Permanent
  • Strategic Sales Leadership
  • High-Performing Team Development
  • Immediately Available

About the candidate

An accomplished Head of B2B Sales with over 15 years of extensive experience across the FMCG, drinks, food service, and out-of-home sectors. Having worked in various environments from startups to established firms, the candidate has a proven track record of delivering sustainable growth and profitability. Known for devising and implementing go-to-market strategies, the candidate has excelled in roles that demand significant strategic insight and relationship-building skills across various channels including grocery retail, wholesale, and export.

Proficiencies include leading national account teams, launching new propositions, and managing complex sales pipelines. The candidate's approach integrates strategic oversight with hands-on execution, ensuring commercial plans are grounded in robust data analysis and yield tangible results. This has particularly been evidenced by achieving notable sales growth and exemplary performance improvements in highly competitive sectors.

What makes them great?

  • Demonstrated ability to increase sales growth: E.g., Achieved 12% new sales growth within six months with a 50% gross profit margin, surpassing targets.
  • Strategic development and execution: Led comprehensive strategic initiatives integrating brand positioning, pipeline optimisation, and KPI structuring.
  • Key player in market expansion: Established an export arm, markedly enhancing the brand’s international footprint and opening up new revenue streams.

Areas of expertise

  • Strategic Sales Leadership: Expert in crafting and executing business strategies that dramatically improve sales and market position.
  • Team Development and Leadership: Skilled at building, motivating, and leading high-performing sales teams to achieve ambitious targets.
  • Client Relationship Management: Demonstrated ability to forge and maintain strong, productive relationships with diverse stakeholders.