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Head of Sales

Ref: AS4385491

London, UK

£75,000

  • Permanent
  • FMCG Sales Leadership
  • Key Account Growth
  • Wholesale And Retail Channels

About the candidate

A commercially focused sales leader with over six years’ experience across the FMCG sector, covering wholesale, retail and foodservice channels. They have a strong track record in managing key accounts, building long-term partnerships and leading sales teams to deliver growth across competitive markets.

Having worked with businesses across beverage distribution, food manufacturing and snack production, they bring a hands-on, relationship-led approach with strong capability in forecasting, pipeline management and contract negotiation. They are also motivated by businesses with a positive social impact and would suit an organisation looking for a values-driven sales leader.

What makes them great?

  • Proven Sales Growth: Delivered around 30% annual sales growth across a portfolio of key accounts through strategic partnerships and stronger customer engagement.
  • Market Share Improvement: Implemented sales strategies that increased market share by around 20% within 12 months across foodservice distribution channels.
  • Successful Product Launches: Supported a product launch that exceeded initial sales projections by around 15%, working closely with marketing to improve brand awareness and customer appeal.

Areas of expertise

  • Key Account Management: Experienced in managing high-profile wholesale, retail and foodservice accounts, with a focus on long-term growth and strong buyer relationships.
  • Sales Leadership: Skilled in coaching and developing sales teams, improving performance and aligning activity with wider commercial objectives.
  • Forecasting & Pipeline Management: Confident in managing sales pipelines, forecasting performance and using commercial insight to support decision-making.