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Key Account Manager

Ref: AS1998940

Coventry, UK

£47,000

  • Permanent
  • Strategic Account Management
  • Data-Driven Sales Strategies
  • Client Relationship Excellence

About the candidate

The candidate is an experienced Key Account Manager specialising in the retail and FMCG sectors, known for their strong commercial acumen and successful management of high-value customer relationships. With a robust background in driving profit and loss improvement and increasing market share, they have demonstrated significant success in roles that demand analytic rigour and strategic insight. Their professional journey includes impactful contributions in account management, ranging from local distribution to national FMCG brand contexts. Their ability to foster excellent relationships with stakeholders, paired with their adeptness at negotiation and persuasion, makes them a potent force in sales-driven environments.

Through their career, they have facilitated impressive growth in sales and market share, evidenced by initiatives that have led to a 30% increase in market share and a 20% spike in sales year-over-year for previous employers. Their hands-on experience in planning and executing marketing strategies tailored to customer needs and industry demands illustrates their proactive and results-oriented approach.

What makes them great?

  • Market Expansion: Successfully led initiatives that yielded a 30% increase in market share by optimising brand presence and engagement in the On-Trade channel.
  • Sales Growth: Drove a 20% increase in sales year-over-year through effective product placement strategies and promotional campaigns.

Areas of expertise

  • Strategic Account Management: Proven track record in managing and growing high-value accounts within the retail and FMCG sectors, consistently achieving and exceeding sales targets.
  • Data-Driven Decision Making: Skilful in utilising analytical tools to derive insights from market data, which supports strategic decision-making and operational improvements.
  • Client Relationship Building: Excellent at building and maintaining robust relationships with key stakeholders, facilitating negotiations and collaborations that drive mutual business growth.