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National Account Manager

Ref: AS5814963

London, UK

£60,000

  • Permanent
  • FMCG Grocery Accounts
  • Commercial Planning
  • Customer Negotiation

About the candidate

A commercially focused sales professional with over five years’ experience across the FMCG sector, with a strong track record managing grocery and retail accounts. They bring a confident, relationship-led approach to account management, combining customer insight, commercial planning and data-led proposals to support sustainable growth.

Having progressed through account support, sales management and national account roles, they are comfortable owning customer relationships, managing P&L responsibilities and working closely with internal teams on promotional plans, product launches and joint business plans.

What makes them great?

  • Proven revenue growth – Delivered around 20% growth in account revenue through effective joint business planning across key grocery customers.
  • Strong volume performance – Secured high-impact promotions that contributed to around 30% year-on-year volume growth within the grocery channel.
  • Collaborative commercial style – Works well across sales, marketing, supply chain and wider teams to align launches, promotions and customer commitments.

Areas of expertise

  • FMCG grocery account management – Experienced in managing major grocery and retail customers, developing strong relationships and supporting long-term account growth.
  • Commercial planning and negotiations – Confident in customer negotiations, promotional planning, trade investment support and building compelling business proposals.
  • Data-led sales performance – Uses market insight and sales analysis to refine product positioning, improve customer satisfaction and support commercial decision-making.