National Account Manager

Ref: AS5888718

Watford, England

£45,000

• Permanent
• Foodservice Sales Growth
• Bakery Sector Expertise
• Key Account Development

About the candidate

A commercially focused sales professional with over seven years’ experience in the foodservice sector, specialising in bakery products across QSR, casual dining and wholesale channels. They bring a strong track record in winning new business, managing key customer relationships and developing tailored solutions that support long-term growth.

They are confident working closely with clients, production and NPD teams to align product specifications, fulfilment requirements and market trends. With availability to start in two weeks, they would be well suited to a permanent role where they can drive account growth and strengthen customer partnerships.

What makes them great?

• Proven revenue growth: Secured several key accounts that contributed to around 30% year-on-year revenue growth within a regional foodservice environment.
• Stronger market penetration: Delivered sales strategies that increased market penetration by around 20% for a mid-sized bakery manufacturer.
• Collaborative and adaptable: Works effectively with internal teams and customers to tailor products, improve service and support changing market needs.

Areas of expertise

• Foodservice account development: Experienced in building relationships across QSR, casual dining, restaurant groups and wholesalers.
• Contract negotiation and proposals: Skilled in creating bespoke commercial proposals and negotiating agreements that support revenue growth.
• Bakery product and supply chain knowledge: Strong understanding of product specifications, order fulfilment and collaboration with production teams.