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Regional Sales Manager

Ref: AS5972533

Derby, United Kingdom

£50,000

  • Permanent
  • Capital Equipment Sales
  • Food And Packaging Sector
  • Customer Relationship Growth

About the candidate

A commercially minded sales professional with over five years’ experience in capital sales across the food and packaging sectors. They have a strong track record in managing customer relationships, identifying new opportunities and using value-selling techniques to support revenue growth.

They are confident working closely with technical teams and customers to shape tailored solutions, with a proactive style and a clear focus on customer satisfaction. Their background in market research, strategic outreach and account support makes them a strong fit for a regional sales role.

What makes them great?

  • Proven Sales Growth: Delivered around a 30% increase in regional sales by identifying new customer opportunities and aligning solutions to client needs.
  • Customer Retention Impact: Improved customer retention by around 20% through excellent service, proactive follow-up and relationship-led account management.
  • Technical Collaboration: Works effectively with technical teams to translate customer requirements into tailored, practical solutions that support successful sales outcomes.

Areas of expertise

  • Capital Equipment Sales: Experienced in selling packaging machinery and food sector equipment, managing the full sales process from opportunity identification through to proposal support.
  • Business Development: Skilled in market analysis, strategic outreach and developing new client relationships across competitive regional markets.
  • Customer Relationship Management: Strong interpersonal skills with a focus on retention, follow-up and building long-term partnerships with customers.