Regional Sales Manager

Ref: AS8257060

London, England

£70,000

• Permanent
• On-Trade Sales Leadership
• Wine And Hospitality Sector
• Account Growth

About the candidate

A commercially focused Regional Sales Manager with strong experience across the wine, beverage and hospitality sectors. They bring deep knowledge of the London On-Trade market, particularly independent restaurants and bars with a focus on European and Mediterranean cuisines.

Available to start in 2 weeks, they are looking for a permanent role where they can lead sales teams, build lasting customer relationships and support continued growth through a hands-on, insight-led approach.

What makes them great?

• Proven sales growth: Delivered around 30% annual sales growth in a regional wine supply role by strengthening relationships and targeting new opportunities.
• Strong team impact: Introduced training programmes that improved sales team performance by approximately 20%, supporting better retention and new business wins.
• Commercially proactive: Contributed to around 25% overall sales growth through effective negotiation, customer service and a proactive approach to account management.

Areas of expertise

• On-Trade sales: Experienced in managing and growing accounts across restaurants, bars and hospitality venues, with a strong understanding of customer needs in the wine and beverage market.
• Team leadership: Confident coaching and developing sales teams, creating a positive culture while keeping performance and targets firmly on track.
• Account growth: Skilled at using market insight and customer data to identify opportunities, tailor solutions and build long-term client relationships.