Sales Director

Ref: 617952

West Midlands, UK

£100,000

• Permanent
• Revenue Growth
• Strategic Market Expansion
• Innovative Product Development

About the candidate

The candidate is a seasoned Sales & Marketing Director with over 15 years of experience leading high-performance sales teams within the manufacturing sector, specialising in the foodservice equipment industry. With a track record of significant revenue growth, EBITDA improvement, and market share expansion both domestically and in export markets, this professional excels in building partnerships, developing distributor networks, and securing national accounts.

They have a customer-centric approach, are seasoned in cross-functional leadership involving product development, marketing, sales, and operations, and have been instrumental in launching innovative products and enhancing total business performance. Their career is marked by rapid promotions and responsibility increases within notable companies in the foodservice manufacturing sector.

What makes them great?

• Grew business revenue from £37m to £55m within five years, achieving the best three years of revenue and EBITDA in the company’s history.
• Improved EBITDA from 27% to 34%, increased sales revenue by 45%, and enhanced material margins to 59%.
• Led new product development initiatives worth £1.5m during the COVID period while maintaining a focus on innovation and growth.
• Played a key role with engineering/NPD on over 20 new product launches.

Areas of expertise

• Reduced freight costs by 50%, warranty claims by 60%, and stock by 20% whilst UK Director of SME catering equipment business. 
• Developing strong distributor networks and key account management to enhance market presence
• Collaborated with global factories (US, Europe, China) on R&D and product development.