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Sales Manager

Ref: AS7255885

London, UK

£40,000

  • Permanent
  • B2B Foodservice Sales
  • Market Penetration Growth
  • Client Relationship Management

About the candidate

A driven, commercially minded sales professional with a strong background in B2B foodservice, catering equipment and food equipment retail. They bring hands-on experience across new business development, account growth and customer relationship management, with a clear focus on building trust with key decision-makers and creating tailored solutions that keep customers coming back.

Based in London, UK, they are looking for a permanent opportunity where they can use their sector knowledge, collaborative approach and proactive sales style to grow market share, support product launches and contribute to long-term revenue growth.

What makes them great?

  • Proven Market Growth: Delivered around a 30% increase in market penetration across multiple territories through targeted sales strategies.
  • Strong Pipeline Development: Helped grow the sales pipeline by around 20% within the first year by identifying and pursuing new business opportunities.
  • Collaborative Commercial Approach: Works closely with internal teams to support successful product launches, improve brand visibility and create a smooth customer experience.

Areas of expertise

  • B2B Foodservice Sales: Experienced in selling into restaurants, catering companies and foodservice customers, with a strong understanding of customer needs and commercial priorities.
  • New Business Development: Confident identifying, pursuing and converting opportunities across multiple territories, helping to build healthy sales pipelines.
  • Customer Relationship Management: Skilled at developing long-term relationships with key decision-makers through tailored advice, responsive service and clear communication.