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Sales Manager

Ref: AS9617833

Dinnington, England

£45,000

  • Permanent
  • B2B FMCG Sales
  • Account Growth
  • Retail Partner Development

About the candidate

A strong B2B sales professional with over seven years' experience across the FMCG sector, covering health and beauty, consumer goods and foodservice environments. They bring a confident mix of sales leadership, account growth and new business development, with a clear focus on building long-term relationships with wholesale, retail and foodservice customers.

They are a proactive and resilient candidate who is comfortable leading teams, improving performance and working closely with internal stakeholders on launches, promotions and customer plans. With a customer-first approach and a sharp commercial mindset, they would be a great fit for a permanent sales role in a fast-moving FMCG business.

What makes them great?

  • Delivered stronger sales performance: Created and rolled out training programmes that helped drive around a 20% increase in quarterly sales.
  • Proven growth in new business: Negotiated contracts within the foodservice sector that contributed to around 15% annual sales growth.
  • Customer-focused approach: Builds lasting relationships with key retail and wholesale partners, helping improve satisfaction, loyalty and client retention.

Areas of expertise

  • B2B account management: Experienced in managing wholesale, retail and foodservice accounts, with a focus on retention, relationship building and increasing account spend.
  • Sales leadership: Has led sales representatives, developed training programmes and supported teams to improve activity, performance and results.
  • Commercial growth: Skilled in negotiation, strategic upselling, promotional planning and developing customer-led sales strategies across FMCG categories.