Sales Manager
Ref: AS9617833
Dinnington, England
£45,000
- Permanent
- B2B FMCG Sales
- Account Growth
- Retail Partner Development
About the candidate
A strong B2B sales professional with over seven years' experience across the FMCG sector, covering health and beauty, consumer goods and foodservice environments. They bring a confident mix of sales leadership, account growth and new business development, with a clear focus on building long-term relationships with wholesale, retail and foodservice customers.
They are a proactive and resilient candidate who is comfortable leading teams, improving performance and working closely with internal stakeholders on launches, promotions and customer plans. With a customer-first approach and a sharp commercial mindset, they would be a great fit for a permanent sales role in a fast-moving FMCG business.
What makes them great?
- Delivered stronger sales performance: Created and rolled out training programmes that helped drive around a 20% increase in quarterly sales.
- Proven growth in new business: Negotiated contracts within the foodservice sector that contributed to around 15% annual sales growth.
- Customer-focused approach: Builds lasting relationships with key retail and wholesale partners, helping improve satisfaction, loyalty and client retention.
Areas of expertise
- B2B account management: Experienced in managing wholesale, retail and foodservice accounts, with a focus on retention, relationship building and increasing account spend.
- Sales leadership: Has led sales representatives, developed training programmes and supported teams to improve activity, performance and results.
- Commercial growth: Skilled in negotiation, strategic upselling, promotional planning and developing customer-led sales strategies across FMCG categories.