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Sales Manager

Ref: AS9381964

Manchester, UK

£50,000

  • Permanent
  • On-Trade Account Growth
  • Wine And Spirits Sales
  • Hospitality Relationship Building

About the candidate

A driven and results-focused sales professional with over five years’ experience in the wine and spirits industry, specialising in on-trade account management across the North West. They have a strong track record of building relationships with key decision-makers across bars, restaurants and hospitality venues, helping to increase brand visibility and deliver consistent sales growth.

This candidate is a natural communicator who enjoys working collaboratively with customers, marketing teams and internal stakeholders. They bring a creative, proactive approach to client engagement, with experience developing account plans, delivering product training and supporting promotional activity to improve customer knowledge and commercial performance.

What makes them great?

  • Strong revenue growth: Delivered around 30% year-on-year sales growth across a portfolio of on-trade accounts through tailored account planning and regular customer engagement.
  • Proven market expansion: Increased annual sales by around 25% within the hospitality sector by building relationships with bars and restaurants and promoting premium product ranges.
  • New client acquisition: Contributed to around 15% growth in new client accounts by supporting strategic customer acquisition plans and using market insights to guide activity.

Areas of expertise

  • On-trade account management: Experienced in managing hospitality accounts, building trusted relationships and creating tailored plans to support growth.
  • Business development: Skilled in identifying new opportunities, using market insight and outreach to grow customer bases and increase market share.
  • Brand development and customer training: Confident delivering product education, promotional support and customer-facing activity to improve engagement and sales performance.