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Sales Manager

Ref: AS8847382

London, United Kingdom

£65,000

  • Permanent
  • FMCG Account Growth
  • National Retail Partnerships
  • Commercial Negotiation

About the candidate

An experienced sales professional with over six years' experience driving commercial growth across the FMCG sector. They have a strong background in key account management, national retail partnerships and team leadership, with hands-on experience negotiating Joint Business Plans and commercial agreements with major grocery retailers.

Commercially sharp and data-led, they are confident turning insights into practical sales strategies that improve account performance, distribution and brand visibility. They are also comfortable leading sales teams in fast-paced environments, supporting colleagues through structured training and clear target setting.

What makes them great?

  • Strong Sales Uplift: Implemented training programmes that supported an approximate 20% increase in quarterly sales across a sales team.
  • Distribution Growth: Negotiated commercial agreements that delivered an approximate 30% increase in distribution across new FMCG product lines.
  • Consistent Account Growth: Achieved around 15% year-on-year sales growth through effective negotiation, relationship management and account planning.

Areas of expertise

  • Key Account Management: Experienced in managing high-value retail accounts and building long-term partnerships with national grocery chains.
  • Commercial Negotiation: Skilled in negotiating Joint Business Plans, promotional activity and commercial agreements to support growth.
  • Sales Leadership: Confident leading sales representatives, implementing training programmes and aligning teams around ambitious targets.