Sales Manager

Ref: AS6012623

London, UK

£50,000

• Permanent
• Foodservice Sales Growth
• Distributor Network Management
• CRM-Led Business Development

About the candidate

A commercially focused sales professional with a strong background across the UK foodservice and catering equipment sector. They bring a solid understanding of the distributor network, with experience building trusted relationships across clients, distributors, consultants and end users.

They are confident using CRM insight and sales data to spot opportunities, shape targeted activity and support consistent growth. They are looking for a permanent role and are available to start in around two weeks.

What makes them great?

• Proven Sales Growth: Delivered a 30% increase in annual sales across a regional foodservice equipment territory through tailored sales strategies and distributor support.
• Market Share Development: Contributed to 25% market share growth within the foodservice sector by using CRM insights to identify trends and unlock new business opportunities.
• Strong Commercial Influence: Brings excellent negotiation and influencing skills, helping to build long-term relationships with distributors, consultants and customers.

Areas of expertise

• Foodservice Equipment Sales: Strong knowledge of catering equipment, product functionality and kitchen ergonomics, supporting credible conversations with distributors and end users.
• Distributor & Client Relationships: Experienced in managing key accounts, developing partnerships and supporting distributors with training and proactive sales activity.
• CRM & Sales Analysis: Confident using CRM systems and data insight to identify trends, target opportunities and improve sales performance.