Sales Manager
Ref: AS5445342
Wakefield, England
£50,000
- Permanent
- Lead Generation Optimisation
- Sales Team Development
- Customer Conversion Growth
About the candidate
An experienced sales leader with over eight years’ experience across direct sales, lead generation and customer-facing retail environments. They have built a strong track record in the home improvement and home services sectors, supporting regional and national businesses to improve conversion, reduce acquisition costs and grow sales performance.
They bring a hands-on leadership style, with a real focus on coaching teams, improving sales processes and getting the best from multiple lead channels. Commercially aware and analytical, they are well suited to a permanent role where they can continue driving growth, customer engagement and team performance.
What makes them great?
- Improved Team Performance: Delivered targeted training programmes that helped improve overall team performance and customer satisfaction scores by around 30%.
- Reduced Acquisition Costs: Optimised multiple lead channels within a national home services environment, reducing cost per acquisition by approximately 25%.
- Consistent Sales Growth: Supported year-on-year sales growth of around 20% in a fast-paced retail sales environment through strong customer service and upselling.
Areas of expertise
- Sales Team Leadership: Experienced in managing, training and motivating sales representatives to improve performance and create a positive team culture.
- Lead Generation & Conversion: Skilled in managing multiple lead channels, improving quality of leads and increasing conversion through better process control.
- Sales Process Optimisation: Strong understanding of pipeline management, customer engagement and campaign alignment to improve sales efficiency.