Senior Category Manager
Ref: AS7872505
Manchester, UK
£70,000
- Permanent
- Strategic Category Leadership
- Expert In FMCG Sector
- Data-Driven Decision Making
About the candidate
The candidate is a dedicated Senior Category Manager with over five years of expertise predominantly within the FMCG sector. They have a solid track record of developing strategic initiatives to drive business performance and innovation in product categories. They specialise in utilising advanced data analysis to inform decision-making, excel in nurturing stakeholder relationships, and adeptly influence through compelling narratives. Their proactive approach and commitment to staying current with industry trends in the food and drink landscape position them as a valuable asset to any forward-thinking organisation.
What makes them great?
- Performance Improvements: Successfully led a range management initiative that boosted sales by 15% through strategic category enhancements and innovations.
- Market Expansion: Key contributor to a 20% growth in product category at a large international retailer through effective new product launches and promotional campaigns.
- Enhanced Data Practices: Improved the accuracy and efficiency of data management and reporting processes, significantly contributing to better market share and decision-making.
Areas of expertise
- Strategic Category Management: Skilled in overseeing strategic direction and growth of product categories, evidenced by a 15% sales increase in past roles.
- Data Analysis and Decision Support: Profound ability to analyse market data and consumer insights to support business decisions and strategies, ultimately enhancing market positioning and profitability.
- Stakeholder Engagement and Relationship Management: Proven track record in building and maintaining strong relationships with both internal and external parties, crucial for driving successful category strategies.