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Senior Category Manager

Ref: AS7472193

Manchester

£66,000

  • Permanent
  • Strategic Category Leadership
  • Innovative Product Strategy
  • Expert In Consumer Insights

About the candidate

A seasoned Senior Category Manager with extensive experience in the consumer goods sector, our candidate has demonstrated proficiency in category management, specialising in product strategy and market analysis. They have a well-rounded background marked by significant roles with mid-sized and multinational firms, adept at driving sales through innovative strategy implementation and rigorous market analysis. With a keen focus on consumer needs and market trends, they excel at creating actionable product propositions that consistently enhance market presence and profitability.

With expertise developed across various capacities including managing sports apparel categories and globally distributed product portfolios, they are particularly skilled in leading diverse teams to exceed business targets. Their leadership is further complemented by a strong capability in fostering cross-functional collaboration, thereby ensuring that strategic initiatives are executed effectively.

What makes them great?

  • Innovative Marketing Approaches: Lead the creation of cutting-edge marketing concepts matching consumer demands, substantially boosting product appeal and sales.
  • Strategic Planning & Leadership: Strong leader capable of skilfully navigating market dynamics to deliver on strategic goals, with a proven track record of enhancing team performance and stakeholder engagement.
  • Operational Enhancement: Instrumental in refining operational processes for improved market responsiveness and efficiency.

Areas of expertise

  • Category Strategy Development: Expert in building and executing strategies that enhance product visibility and market share, demonstrated by a 20% increase in the sports apparel sector.
  • Product Lifecycle Management: Proficient in managing the entire product life cycle from development to market launch, which resulted in a 15% reduction in time-to-market.
  • Market Analysis & Consumer Insights: Adept at analysing market trends and translating consumer behaviour into effective product strategies and marketing campaigns.