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Senior Category Manager

Ref: AS5630893

GU16, UK

£60,000

  • Permanent
  • Strategic Growth Enhancement
  • Expert In FMCG
  • Proactive Market Analyser

About the candidate

The candidate is an adept Senior Category Manager with a rich background in the Fast-Moving Consumer Goods (FMCG) sector. With a career distinguished by strategic prowess and robust analytical skills, this individual thrives on transforming market insights and data analysis into actionable growth strategies. They are particularly adept at cultivating strong partnerships with retailers, steering brand development, and enhancing business performance through effective category management.

They have previously held key roles within diverse organisations varying in size and scope from global market research firms to regional grocery retailers. Their assertive and forward-thinking approach ensures they are consistently ahead of market trends, making them an indispensable part of any commercial team looking to bolster their strategic operations.

What makes them great?

  • Proven Growth Driver: Demonstrated a 15% increase in category growth at a mid-size FMCG company through strategic initiatives and retailer collaborations.
  • Actionable Insight Generation: Provided pivotal market insights that guided FMCG clients at a global market research firm, directly enhancing their strategic decisions and category success.
  • Sales Enhancement: Contributed to a 10% sales increase in key categories at a regional grocery retailer by optimising product placement and promotional strategies.

Areas of expertise

  • Strategic Category Management: Expertise in developing comprehensive category strategies, harnessing global and local market data to fulfil business objectives.
  • Data Analysis and Market Insights: Skilled in analysing shopper behaviour and market trends to inform strategic business decisions and optimise category performance.
  • Stakeholder Management: Strong communication skills with a proven track record of fostering relationships with stakeholders at all levels, enhancing teamwork and collaborative success.