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Senior Category Manager

Ref: AS6521497

Lincoln, England

£55,000

  • Permanent
  • Proven Commercial Success
  • Effective Communication
  • Dynamic Category Strategy

About the candidate

The candidate is a seasoned Senior Category Manager with a robust background in the FMCG and retail sectors. Their career has encompassed roles in market analysis and category management within dynamic businesses ranging from large FMCG corporations to mid-sized retail companies. They bring a detailed understanding of brand strategy, consumer insights, and data-driven decision-making, gained from leveraging leading data platforms and driving impactful marketing strategies.

Combining their analytical capabilities with a natural aptitude for communication, they excel at forging relationships across hierarchical levels and functional areas. This expertise has proven effective in leading cross-functional teams toward the successful launch of products and initiatives that enhance customer engagement and commercial success. Ready to step in and make an immediate impact, they are available to start in a new role with just two weeks' notice.

What makes them great?

  • Proven Commercial Success: Delivered a 20% growth in category over two years by integrating data analytics into decision-making at a large FMCG company.
  • Effective Communication: Excelling in stakeholder engagement, consistently building effective relationships across all levels and sectors within an organisation.
  • Innovative Practices: Initiated and implemented cutting-edge trade marketing plans and product launches, evidenced by a 15% improvement in customer engagement through a successful rebranding campaign.

Areas of expertise

  • Category Management: Expert in overseeing the development and strategic positioning of product categories, increasing market share through insightful analytics and targeted marketing strategies.
  • Brand Strategy: Skilled in brand development and positioning, leveraging consumer insights and market data to boost brand performance and customer engagement.
  • Data Analytics: Proficient in extracting actionable insights from complex data sets using platforms like Dunnhumby and Nielsen, integrating analytics into strategic planning for robust commercial outcomes.