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Senior Category Manager

Ref: AS4833802

SL6, UK

£65,000

  • Permanent
  • Strategic Category Management
  • FMCG Expert
  • Operational Cost Reduction

About the candidate

The candidate is a seasoned Senior Category Manager with over seven years of experience, primarily focusing on the FMCG and consumer goods sectors. They excel in creating and implementing strategic category initiatives that significantly boost product market share and profitability. This professional is adept at analysing market trends and competitive dynamics, essential for evolving category strategies that meet and exceed business goals.

With a history in various roles from marketing coordination to advanced category management, they have demonstrated a robust capability to lead and collaborate with cross-functional teams. Strong analytical skills complement their market insights, making them a valuable asset in translating complex data into actionable strategies for business success.

What makes them great?

  • Proven Leadership: Drove a 20% increase in market share for a national FMCG company through strategic category leadership.
  • Cost Efficiency: Contributed to a 15% reduction in operational costs at a global consumer goods firm by enhancing SKU rationalization and margin analysis.
  • Data-Driven Decision Making: Utilised extensive market and sales data analysis to significantly impact business strategies and outcomes.

Areas of expertise

  • Category Strategy Development: Led initiatives resulting in a 20% increase in market share within a year by aligning market insights with business objectives.
  • Market Research and Analysis: Proficient in competitive analysis and market research, identifying opportunities for growth and cost reduction.
  • Stakeholder Communication: Effective communicator with a proven track record of working with various internal teams and external partners to coordinate successful product launches and marketing campaigns.