Senior Category Manager

Ref: AS4188502

Burton upon Trent, England

£55,000

• Permanent
• FMCG Category Strategy
• Shopper Insight
• Grocery Retail Growth

About the candidate

An experienced category professional with a strong background across FMCG and UK grocery, specialising in turning consumer and shopper insight into clear, commercially focused category plans. They have worked with major retail partnerships, regional grocery environments and wider consumer goods teams, giving them a well-rounded view of how to drive growth in competitive, fast-moving markets.

Collaborative, analytical and confident with senior stakeholders, they are looking for a permanent opportunity and are available to start in around two weeks. They bring a practical, insight-led approach and a strong track record of improving category performance, strengthening customer relationships and supporting continuous improvement across cross-functional teams.

What makes them great?

• Proven growth delivery: Led category initiatives that helped increase market share by around 20% over two years through targeted, insight-led planning.
• Strong commercial impact: Supported promotional and marketing activity that delivered around 15% product sales growth across multiple grocery locations.
• Performance-focused mindset: Contributed to an uplift of around 10% in overall category performance by combining market analysis with improved product and customer engagement strategies.

Areas of expertise

• Category strategy: Experienced in building and delivering data-led category plans across FMCG and grocery retail environments.
• Consumer and shopper insight: Skilled at interpreting market trends, customer behaviour and performance data to shape clear recommendations.
• Stakeholder collaboration: Confident working with senior commercial teams, retail partners and cross-functional colleagues to deliver shared growth goals.