Senior Category Manager

Ref: AS4593278

London, UK

£50,000

• Permanent
• FMCG Category Strategy
• Grocery Channel Growth
• Shopper Insights

About the candidate

This candidate is an experienced category management professional with a strong FMCG background, particularly across the grocery channel. They bring a confident mix of commercial insight, shopper understanding and data-led decision-making, with experience shaping category strategies that improve visibility, engagement and sales performance.

They are known for being adaptable, solutions-focused and strong at turning complex market and consumer data into clear stories that influence stakeholders. Having worked across FMCG, grocery retail and consultancy environments, they are well placed to support growing brands through category growth, transformation and stronger customer relationships.

What makes them great?

• Delivered strong market share growth: Developed and executed category strategies within a mid-sized FMCG environment, contributing to around a 20% increase in market share.
• Improved sales performance: Supported promotional strategy and product positioning within a national grocery retail setting, helping achieve around a 15% uplift in sales during key trading periods.
• Influential and insight-led: Combines strong analytical skills with clear communication, using shopper insight and market analysis to influence decisions and strengthen stakeholder engagement.

Areas of expertise

• FMCG category strategy: Experienced in building and executing category plans across grocery, using market trends and shopper insight to identify growth opportunities.
• Data analysis and storytelling: Skilled at translating complex consumer, competitor and market data into clear, actionable recommendations for stakeholders.
• Retail and supplier collaboration: Strong background working with sales, marketing, suppliers and internal teams to improve product positioning and category performance.