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Senior Director of Sales

Ref: AS1457838

London, UK

£125,000

  • Permanent
  • EMEA Market Expansion
  • Consumer Goods Growth
  • Retail Account Management

About the candidate

A commercially focused senior sales leader with a strong background across consumer goods and the toy sector, bringing experience across the UK, Ireland and wider EMEA region. They have built a solid track record in market expansion, retail partnerships and key account growth, with a hands-on style and a clear focus on creating opportunities that deliver sustainable revenue.

They are well suited to a permanent senior sales role where they can lead growth plans, strengthen customer relationships and identify new market opportunities. Available to start in 2 weeks, they bring a collaborative approach, strong negotiation skills and the confidence to operate in fast-paced, customer-led environments.

What makes them great?

  • Proven Growth Delivery: Helped drive a 30% increase in market share across the UK and Ireland within two years through focused sales planning and stronger retail partnerships.
  • Consistent Revenue Improvement: Supported year-on-year revenue growth of 20% across the EMEA region by acquiring new accounts and nurturing existing customer relationships.
  • Customer Retention Focus: Improved client retention by 25% through proactive problem-solving, strong service levels and close communication between retailers and suppliers.

Areas of expertise

  • Sales Strategy & Market Growth: Experienced in building and delivering sales plans that increase market share and improve brand visibility across competitive consumer markets.
  • Retail Partnerships & Account Management: Skilled at developing strong relationships with major retailers, managing key accounts and creating compelling product presentations.
  • EMEA Business Development: Strong background in identifying new opportunities, expanding customer bases and using market insight to shape commercial activity.