Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Inverness-shire
Now part of the greater Highland council of northern Scotland, Inverness-shire is an administrative area in itself, though no longer technically a county. Inverness, the city that gives the region its name, is situated to at its north east coast. To its north it borders Ross and Cromarty; around its south and east it borders the counties of Argyll, Perth, Aberdeen, Banff, Moray and Nairn.
Travelling south from the northernmost points of Scotland, Inverness-shire is the county in which you will first see large concentrations of population, Inverness in particular being Scotland’s most northern large settlement, with a population of around 60,000.
Prospects for finding management and executive logistics and supply chain jobs in this county are reasonably good, as it is the gateway to northern Scotland from the south. It is not unusual for Chief Marketing Officer work to become available here, especially in Inverness, with its good road, rail, sea and air links.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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