Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Perthshire
Perthshire is a large county right at the heart of Scotland, which now comes under the Perth and Kinross council area. It contains the Southern Highlands and vast tracts of agricultural land to the south, and has its administrative headquarters in the city of Perth. The city and county are served by the M90, A90, A9 and A85, as well as an extensive rail network. The county is home to several castles and Gleneagles hotel and gold course, home of Ryder Cups, Opens and even a G8 summit.
The county is reasonably well populated and Perth has a moderate population of around 50,000. The city is, however, well connected, with Edinburgh an hour down the road, and Dundee and Stirling about 45 minutes east and west respectively. Perthshire could have potential for anyone looking for Chief Marketing Officer work; agriculture and good transport links can often result in logistics and supply chain operations setting up.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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