Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Wales
Known for its stunning coastlines and charming villages, sweeping landscapes and bustling cities and towns like Cardiff, Swansea, Barry, Newport and Aberystwyth, Wales offers an array of opportunities for those seeking Chief Marketing Officer vacancies.
With the dawn of the Industrial Revolution, the Welsh economy expanded significantly and the few small industries that existed before the 18th century - such as agriculture, milling, textile production and mining - all grew rapidly.
Techniques for copper smelting were developed in Swansea, while ironwork, slate quarrying and coal mining were also big business. Meanwhile, the Cardiff docks were extremely important during the 19th century for the shipment of coal and steelwork.
Today, Wales has a predominately post-industrial economy and the service sector has grown significantly since the end of the second world war. A number of financial companies have regional headquarters here, including Legal & General, HBOS, ING Direct, the AA and BT.
In addition, the Driver and Vehicle Licensing Agency is situated in Swansea - it maintains a database of vehicles in Great Britain and deals with other tasks like selling private number plates and issuing licences.
While heavy industry in Wales has declined over the years, the country is still home to a number of manufacturing and steelmaking facilities. Indeed, the Port Talbot Steel Works produces around five million tonnes of steel every year. There are also two oil refineries in Milford Haven, as well as a Ford engine factory in Bridgend.
Agriculture and food production are another element to the Welsh economy, while forestry and fishing are small but thriving industries in the region.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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