Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Chester
Chester is a city on the eastern tip of Cheshire, so far to the east in fact that parts of the city are actually in Wales. The city’s old football stadium actually straddled the border so that one of its goals was in Wales, the other in England. The new ground, the Deva Stadium, is entirely in Wales – but has an English car park! The name Deva comes from Chester’s Roman name. The city still ahs most of its Roman walls and there are Roman excavations in the city, but the architectural style inside the city is much more modern: Tudor, Victorian and Medieval.
The majority of the city, and all of the walled area, is situated in a natural semi-moat formed by the River Dee. Although pleasure trips go along the Dee, it isn’t navigable in and out of the city, but throughout history canals, railways and roads have connected the city with Cheshire, the Wirral Peninsula, North Wales and Wrexham. Chester is at the end of the M56 and M53 which enter its north side, and southwards it is connected by major A-roads.
Despite its somewhat gentrified appearance and affluent populace, Chester does have a relatively strong industrial heritage, although the main sources of income and employment nowadays are retail, tourism, education and government. However, the economically active population with a huge demand for goods and services does mean that Chester has a thriving logistics, supply chain and procurement sector. For this reason, it is a good place to find Chief Marketing Officer work.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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