Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Staffordshire
A county in the West Midlands, Staffordshire shares borders with a number of other counties, including Cheshire, Derbyshire, Warwickshire and Shropshire.
If you're searching for Chief Marketing Officer opportunities, the region has a range of options that you might want to consider - these can be found in places like Burton upon Trent, Cannock and Newcastle-under-Lyme, as well as the county town Stafford and Stoke-on-Trent, which is also the largest city in the area.
Since the 17th century, the region has been known for its pottery production, and this became a major part of the economy during the Industrial Revolution. In the 19th century, a number of ceramics companies were founded that are still in existence today. These include Wedgwood, Spode, Burleigh, Aynsley and Dudson.
Historically, other major industries were hat making, textiles, brewing, mining, brick making, ironwork and engineering.
These days, the region is home to a number of breweries, including Coors, Carling and Marstons. Meanwhile, other companies based in Staffordshire, or with large facilities, include The Britannia Building Society and JCB, as well as Unilever, which makes Marmite and Bovril. There's also a Pirelli factory that manufactures tyres.
What's more, the Alton Towers theme park draws in visitors from around the country, as well as tourists from further afield.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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