Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Powys
Powys is the largest county in Wales by area, although only 11th by population (just 135,000), mainly because much of the area is mountainous. It is a landlocked county with a long border with England, meeting Shropshire and Herefordshire; it shares Welsh borders with Gwynedd, Denbighshire, Wrexham, Ceredigion, Carmarthenshire and Monmouthshire. Its administrative centre is in Llandrindod Wells, right in the centre, although it’s quite a small town, with only 5000 inhabitants. The largest town is Newtown (13,000), followed by Ystradgynlais (9,000) and Brecon (8000). Needless to say, the population comprises many, many small villages and towns.
Such low concentrations of population and alack of industrialisation mean that Chief Marketing Officer jobs are not in huge demand in Powys. The tourism industry can create some such jobs, but on the whole it is best to look for the towns and cities around the borders of Powys in Wales and England for a better chance of finding something.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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