Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in York
Known for its towering cathedral and tiny medieval streets that weave through the centre, York may seem old-fashioned in some places, but it offers a wealth of modern-day opportunities for those seeking Chief Marketing Officer vacancies.
Of course, behind York's modern charm lies a city with a long history dating back thousands of years. Archaeological evidence has been found of a Mesolithic settlement from around 8000 BC, while there are also ruins of Roman and Anglo buildings.
Until the Industrial Revolution, York was a prominent trading town, although this dwindled in the 17th century as the city's main competitors, Leeds and Hull, began to take over.
However, the railway made it to York in 1839 and the city once again became a prominent location for the British economy. Indeed, companies like the North Eastern Railway, Rowntrees and Terry's were all based in the region during this time - and continued to be throughout the 20th century.
These days, much of York's business is in the service industry, including finance, IT and tourism. Some of the top employers in the region include Aviva, Shepherd Building Group and British Telecom.
Much of the confectionary industry has disappeared from York in the recent past, with a significant portion of production being moved abroad. However, Nestle still has headquarters and a large manufacturing and distribution facility in the city, making tasty treats like KitKats and Yorkie bars.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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