Digital Community Builder
Today, if your business doesn’t have at least some profile in the social media sphere, it may as well not exist. It’s that social voice that informs customers, pushes the corporate narrative and helps grow the community and spread word of mouth recommendations that are priceless. Getting these communities up and running, and making them grow and perform, is the task of the digital community builder.
In smaller niches, it’s possible to get by without using Twitter, YouTube, TikTok, Instagram and Facebook, which can actually prove detrimental. In these cases, the digital community builder will be more focused on getting inside the niche or its related industries, identifying key influencers, and using that profile to guide the narrative, usually through private online forums and newsletters, but possibly also through the use of business social, news aggregators and discussion forums such as LinkedIn, reddit and Quora.
The skills required
Digital community builder jobs will always require a proven track record of professionally growing a corporate social profile to make a difference. Just being active on social media and building your own brand might help for some positions, but it will depend on the nature of your niche and whether you can show a methodical mindset and demonstrate accurate before and after figures.
However, you should understand all aspects of modern social media and private community building techniques. You’ll know how to grow an audience and how to monitor and enhance it, as well as keeping abreast of the techniques such as paid ads and other growth tools on the most appropriate platforms for a given business.
Digital Community Builder Jobs in Harlow
During the post-war period as Britain was faced with rebuilding millions of shattered homes and re-housing their inhabitants, a radical solution was to build a series of new towns. Most cities of the UK have some form of new town within them or in their orbital range. Harlow in Essex was one such town. Situated 20 miles (33 km) north east of the centre of London, it was a grand project, with thousands of homes as well as industrial, shopping, entertainment and communications infrastructure being built around what was a village dating back at least to the Domesday Book.
Expansion was steady, taking place between the late 1950s and the 1970s, as jobs were created and the town became a reasonably attractive place to live. Although manufacturing was once a major industry in Harlow, it has since declined, and now the economy is largely service-based. The large factories have recently been demolished and smaller units for start-ups have been built with the hope of kickstarting a new tech sector. However the town is still home to some major employers, most notably GlaxoSmithKline and American defence firm Raytheon.
The town is well placed to serve London, situated as it is on the M11 that runs from the capital to Cambridge, and there are also good rail links to both cities. Stansted Airport is just 20 minutes up the motorway, too. With much regeneration going on in the town, it’s likely that the demand for Digital Community Builder jobs will grow over the coming years. Keep checking back or get in touch if you’d like us to search the area for such positions.
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Digital community builder jobs at Cast UK
Do you love getting social and watching your subscriber and follower numbers grow? If you’ve done it professionally or have shown a professional mindset in your private community building, you could be very useful to companies up and down the country. Leave your details by registering using the link below.
If your business isn’t growing its community – or if it’s shrinking – it’s possible that a talented digital community builder could be just what you need to stop the rot and get your name talked about. Call 0333 121 3345 and Cast UK can find you some very sociable candidates who are (unsurprisingly) eager to talk.
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