Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Bournemouth
Bournemouth is well known as a beach holiday resort on the South Coast in Dorset, a rival to Brighton and Weymouth. It is, however, a thriving town with a large population, despite only having a relatively short history. One distinction it can claim is that in surveys it has been found to be the happiest place to live in Britain, and the relaxed lifestyle has led many companies to set up shop in the town or have their headquarters there.
With the population and the endless supply of goods required for the tourism industry, there will be Head of Marketing positions in and around Bournemouth – this definitely isn’t the kind of resort that closes between September and March.
Most of the companies that have set up in Bournemouth are in the service sector, but the list is impressive. JPMorgan Chase, Unisys, Fitness First, Liverpool Victoria, Palmair, Imagine Publishing, PruHealth and Lloyds TSB Insurance all have head offices or large offices in this seaside town. It’s also well known as a venue for conferences, including those of the large political parties.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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