Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Solihull
Solihull is a town 6 miles (10 km) south east of Birmingham, but it is within the West Midlands conurbation. Coventry is 10 miles (17 km) to the east. The town retains much of its Victorian architecture due to being left largely untouched during World War II, unlike its two neighbouring cities. While the town has a population of around 100,000, Solihull’s metropolitan borough includes over 200,000 people.
The borough is home to three major sites of national repute. First, there’s Birmingham Airport, which is to the north eat of the town centre. The airport handles flights to much of Europe as well as North America, the Middle East and the Caribbean. Second is the National Exhibition Centre, where conferences, pop concerts and even exhibitions take place. And third is the Land Rover factory, which shares its production of the iconic range of vehicles with Halewood near Liverpool.
With first-rate communications from road (the M42 passes nearby), rail and air, close links to Birmingham city centre and an active population, Solihull is a natural place to look for a Head of Marketing job. There’s plenty of industry in the area, as there always seems to be wherever a major car-making plant is located. The town is also a busy shopping area, with many high street names having a presence there.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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