Sales Forecaster - Cardiff

Sales Forecaster jobs

Productivity of goods and the logistics of getting them from their raw materials sites to the shops, forecourts and wholesalers is all influenced by one thing: demand. There is no point producing millions of a product when there is only demand for hundreds of thousands. At the same time, though, producing hundreds of thousands when there’s a demand for millions will mean that the company is not as profitable as it could be and customers will look to your competition to fulfil their demand.

Keeping track of demand will be the task of the sales forecaster. The sales forecaster will have a series of statistics at his or her disposal on which to base the likely demand figures. At the root will be the ongoing sales charts, which will show trends over long periods of time, from which expected seasonal changes can be worked out. However there are other demand drivers at play, which must also be taken into account. If the sales and marketing team are organising a campaign, the sales forecaster will need to know – similarly if, say, a retailer is doing their own promotion on a product.

This is vital because the production, procurement and logistics teams will all need to know their expected levels of work and acquisition of raw materials. By having a more accurate picture they will be able to arrange supply, staffing, warehousing and transportation needs. Forecasters will generally work in the medium and short term timescales, the latter ideally being a fine-tuning of the former. No forecast can be 100% accurate, but by delivering workable predictions to production planners, the supply chain can be optimised.

The skills required

Expertise in forecasting and sales & marketing will generally be considered positive skills in the forecaster. Also, an understanding of demand cycles within the industry in question will definitely stand the applicant in good stead.

With large and varied amounts of data coming into play, the sales forecaster will need an aptitude in cutting through the irrelevant data and seeking out the little gems that make the predictions more precise. The communications skills cannot be underestimated, either. Data will not always be on charts and graphs; it will sometimes be verbal, in the form of information from sales teams on the ongoing campaigns or leads. Any conclusions drawn from the data will then need to be clearly communicated to planners and production managers.

Sales Forecaster Jobs in Cardiff

As the capital of Wales, Cardiff has long been at the centre of Welsh commerce, culture, media and government. It is the most populous city in Wales and offers an array of possibilities for those seeking Sales Forecaster vacancies.

Cardiff is situated in the historic county of Glamorgan and until the 19th century, it was a fairly small town. As the Industrial Revolution took hold in the rest of the UK, the Port of Cardiff, also known as Tiger Bay, became increasingly important - in fact, one of the busiest in the world.

The Taff Vale Railway and the Glamorganshire connected the city's docks to the coal-producing areas in other parts of Wales, and this useful resource was sent on as fuel for factories across the country.

In the late 1800s, rival docks at Barry began to take over in the shipment of coal, but the Coal Exchange remained in Cardiff and the city became increasingly industrialised, with the addition of an ironworks and a steelworks.

Cardiff officially became the capital in 1955 and over the years it has remained an important cargo port. Much of its industrial past has been replaced by the financial and business sector - although there are still metal works to be found in the region.

Today, a number of well-known companies operate headquarters in the city - including Admiral Insurance, Principality Building Society and 118118. In addition, the University Hospital of Wales in Cardiff is the UK's largest hospital outside of London.

Popular locations

Cast UK’s supply chain opportunities

As Cast UK only deal with logistics, procurement and supply chain, many employers come to us first to create a candidate shortlist because they know we’re tightly focused on delivering the best people to them. Please see what’s available in your region and if you’ve seen something you’re interested in, do get in touch – whether it’s today or tomorrow, we might have the best position for you.

People approach Cast UK for many reasons, whether seeking more job fulfilment or simply relocating with the family, so it’s good to know that we always have the complete range of positions available nationwide.

We are a growing force in logistics, procurement and supply chain recruitment, partly because supply chain, procurement and logistics are the only sectors we deal with. Our founder members and consultants all come from these sectors, so we know what employers and candidates are looking for in their staff and careers respectively.

To find out more about how Cast UK can help you recruit a Sales Forecaster for your business or find you a job as a Sales Forecaster then contact one of our consultant team on 0333 121 3345.

Contact us