The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Leeds
A thriving city in West Yorkshire, Leeds has a long history going back to the Middle Ages, when it was a market town in a highly agricultural region. Textiles including wool and broadcloth were regularly traded and during the late 1700s, exports were becoming increasingly important to the city's economy.
The building of various railways and canals helped the city grow and by the mid 1800s it was well connected with the rest of the country.
During the Industrial Revolution, Leeds was responsible for a variety of innovations and it was home to a number of factories and mills. Meanwhile, agriculture continued to flourish in the region as well.
Since the 19th century, the city has changed significantly. Manufacturing has declined and the textiles industry has all but disappeared. These days, Leeds is known for its corporate and legal sectors, as well as a number of retail, luxury goods, media and finance companies - making it a great choice for those seeking SEO Specialist roles.
Various big-name businesses are based in Leeds, including Asda, Carlsberg UK, Optare and Capita. Yorkshire Post Newspapers Ltd and regional television stations like the BBC and ITV also call the city home, as well as some small commercial production companies.
The Bank of England's only UK subsidiary office is located in Leeds, while other financial institutions include Leeds Building Society and Yorkshire Bank. An array of call centres can also be found in the city.
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.